For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.
The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.

Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

Rolex is Partner and Official Timekeeper of golf’s only Major to be staged in continental Europe.

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game.

The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on June 15 and 16, 2024. Rolex has been the Official Timepiece of this legendary event since 2001.

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

Rolex is the global Presenting Partner and exclusive Official Timepiece of the SailGP championship, a regatta circuit that pits the fastest sailing craft in the world against one another. It is raced on seas worldwide, on F50 foiling catamarans that seem to take flight across the water.

Widely considered the greatest challenge in equestrianism, the Rolex Grand Slam of Show Jumping rewards the rider who wins, consecutively, the Grand Prix at three of the four show jumping Majors, namely, The Dutch Masters in ’s-Hertogenbosch, the CSIO Spruce Meadows ‘Masters’ Tournament in Calgary, the CHIO Aachen and the CHI Geneva.